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NEWS RELEASE
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Contact Information: Jim LaBarber
May 10, 2007 Office: (530) 534-1426
FOR IMMEDIATE RELEASE Fax: (530) 534-0306
E-mail: jim@cal-flor.om |
CAL-FLOR ACCESSORY SYSTEMS INTRODUCES THE FIRST
ALL SURFACES FLOORING REPAIR KIT
Oroville, Calif. (Thursday, May 10, 2007) – Cal-Flor Accessory Systems, a 45-year-old company and the most complete supplier of accessories to the hard surface industry, has just introduced a new and innovative product which provides a nearly unnoticeable repair to damaged vinyl, ceramic, engineered wood and pre-finished wood floors |
| The Flooring Repair Kit comes complete with everything needed to make that tear, dent or scratch virtually disappear. It allows the user to match accents like marbling, graining and patterns easily and permanently… just mix your own colors in 3 easy steps! Hundreds of colors with individual formulations are contained in a unique swatch book and straightforward application instructions are provided. For additional information on the Flooring Repair Kit (including a video demonstration) and other Cal-Flor accessory items, visit the website at www.Cal-Flor.com . |
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Development of the new kit began two years ago as a vinyl-dedicated repair product and was driven by the requests of major players in the vinyl industry. All complained that no workable repair methods were available – and this in an industry dating back as far as the 1940s. Manufacturing a product that had no reasonable way to be repaired was hurting sales and costing untold amounts of money.
According to Jim LaBarber, director of sales and marketing for Cal-Flor “The old system of cutting a hole and inlaying a new piece resulted in seams visible from across the room. Systems using wax and torches were incompatible with most vinyl and had other shortcomings such as durability.” So, using the chemistry developed for ColorFill, a worldwide popular wood and laminate filler, “our scientists in Australia came up with a relatively simple process that allows an on-site installer to match any shade in a multicolor floor, mix it, and then to blend it into a nearly invisible repair.” Plus, unlike cut-piece repairs, this can even be done later, when no matching patch material is available. |
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“Once we developed a system for the most difficult material of all – vinyl,” said Cal-Flor VP and head of product development Todd Hall, “the next logical step was to make it available and compatible to all hard surface flooring.” “With more and more installers branching out from their core material, a one-system-works-with-all product was needed now more than ever.” |
| The kit works by first matching the primary and accent colors in the flooring pattern to any of the colors in the specially designed swatch book. Each swatch color lists a simple formula of the number of pigment drops to be added to ColorFill resin to match that color. The different colored resins are then mixed together to replicate the pattern – be it wood, marble or slate – and applied to the floor. |
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| Said Hall: “During the Installers' Showcase (at Surfaces), I demonstrated this process in a matter of minutes and was swarmed by installers immediately after the presentation. The reception was unbelievable.” “The only disappointment,” added LaBarber, “was that we weren't quite ready to ship the product then, as we were still fine-tuning the color swatch. We've since completed that final phase and now we're good to go.” |
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Initial marketing efforts will be focused on manufacturers and distributors. LaBarber: “As production comes up to speed, we hope to support all market segments that need this product. For a company with decades of experience in the accessories field, we envision that this introduction will require a dedicated effort to provide timely service and delivery. However, we're enthusiastic about this new and innovative product and are prepared for the challenge.”
A video showing the kit in use is available on the web at
www.Cal-Flor.com .
download flyer
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